Essay on Advertising in the Automotive Industry - 1511 Words

The Automotive Media: Last Bastion of Sanity in the World of Political Correctness Welcome to the automotive world, the last holdout in the battle against political correctness. This is one of the few places left where one can make a statement about women and men and not be assaulted with court cases or be accused of being a bigot. In the automotive media, it is still acceptable to represent men in business suits driving luxury vehicles, and to show mothers driving their kids in a minivan. There is one simple reason that the automotive media has remained unadulterated by political correctness—money. As a private industry, both car manufacturers and aftermarket companies have one goal, to sell cars and car related products, and to make†¦show more content†¦This ad shows us the more traditional view of the male as a powerful businessman, and one who is always in control. This advertisement for Volvo was also featured in the September 2006 issue of Car and Driver. This image varies significantly from the Jaguar ad. It depicts a woman driving a car wi th two male passengers. However, despite the more modern view of women, this ad has undertones which reveal much about the differences in the way men and women think. For years, Volvo has been has set the bar for automotive safety. In general this tends to appeal more to female audiences. For most men safety is rather low on their list of considerations when purchasing a vehicle. Quite the opposite is true for women; safety is of top concern. This ad initially looks progressive and PC, but when one considers brand history and who the ad actually targets, it becomes evident that Volvo recognizes that women are more safety oriented than men, and as such are a more appropriate market for their vehicles. This violates the foremost assumption of PC—that men and women viewed in the same way. When more research into Volvo’s marketing techniques is done, even more can be learned about the company’s target audience and the methods used to reach them. In 2004, Volvo unvei led a concept known as the Volvo YCC. This car was different from the beginning—it was to be the first car designed by women, for women. The design team consisted of around 100Show MoreRelatedThe Models Of The Automotive Industry1481 Words   |  6 Pagesgeneral of a concept the automotive industry is, as time goes, anybody will start to observe the different car platforms and consumer markets that emerge from the growing industry. One of such platforms created was the â€Å"Pony Car† platform, or more colloquially know as just the 2 door sports car platform. And with this new brand of car came a new brand advertising as well as consumer. Consumers will start to familiarize themselves with the various new ways of advertising through the years in thisRead MoreExtreme Body Auto Care1596 Words   |  7 Pagesdistribution plan Key Components for Prosperous Business †¢ Offer our customer’s a one stop auto care, collision and performance need with high detailed attention to customer service and quality. †¢ Maintain a presence in the local community, automotive shows, automotive racing tracks, and local events. †¢ Maintain quality standards throughout all business operations. †¢ Use all creative marketing aspects to keep customers in tune with our company. †¢ Maintain all media and social media marketing by providingRead MoreTypes of Market Environments and the Internets Affect907 Words   |  4 Pagesbusinesses operate within today, one must decide what segment of the market is being targeted. 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However, since thereRead MoreMNGT432 CaseStudy3 Jolson1701 Words   |  7 PagesCurry 1    Brittany Curry Dr. Taylor MNGT 432 22 April 2014 Case Study #3: Jolson Automotive Hoist: The Market-Entry Decision Jolson Automotive Hoist, Inc. began in 1991 after Mark Jolson had left his previous employer to pursue a hoist design that he believed to be a potential success. In 1992, Jolson hired Pierre Gagnon to handle the marketing side of the operations. The Jolson Lift was a surface scissor lift, as opposed to the traditional in-ground single and four post lifts, making it appealingRead MoreFord vs Chevy Essay1306 Words   |  6 Pagesï » ¿Ford vs Chevrolet Ford and Chevrolet (Chevy) are in the automotive industry and have been in completion for many years start back in 1908, both companies started in the state of Michigan and have been battling it out for profits, market share and hometown bragging rights. Ford was founded in the suburb of Dearborn, Michigan and Chevy was founded in Flint, Michigan. Ford and Chevy both are good-producing sectors, they both manufacture automobiles that are similar but different. They each haveRead MoreBargaining Power Of Buyers And Dependence Relationship With Buyers1068 Words   |  5 Pages3. Bargaining Power of Buyers (Power/Dependence Relationship with buyers) In automotive industry, the direct buyers mostly are dealerships, but the indirect buyers are the consumers who purchase vehicles from the dealers. There are several factors that determine the buyers’ negotiating capability toward the automakers. Porter (2008) reveals those factors as follow: †¢ Number of buyers: The enormous number of buyers in automakers, either the number of dealers or targeted consumers can drive the priceRead MoreAssignment 3: Promotional and Advertising Strategies Essay1735 Words   |  7 Pagesï » ¿WEEK 9, Assignment 3: Promotional and Advertising Strategies Course: Contemporary Business Date: March 1, 2014 The automotive industry has had its share of high and low moments. As the economy takes a tumble, automobile manufacturers feel the impact of that tumble. However, when things are going good with the economy, the demand for a new, innovative, reliable, and efficient vehicle becomes a booming business. But a good economy doesn’t alwaysRead MoreFavorite Brand Paper1159 Words   |  5 PagesThe companys Silicon Valley-style techpreneurship enabled it to move faster, work more efficiently, and create ground breaking new ideas around sustainable mobility and automotive technology while proving that electric cars could be better than gasoline-powered cars. Tesla has had a competitive advantage over auto industry rivals in design innovation since day one. Located in arguably the center of the world for technological innovation, Tesla was able not only to construct its vision of mobilityRead MoreMarketing Strategy : Fusionzone Automotives Mission1040 Words   |  5 PagesMission fusionZONE Automotive s mission is to provide clients with cutting-edge websites that are designed with the sole objective of driving website conversions and leads as direct mechanisms to sell more vehicles. Marketing Objectives 1. Maintain positive, steady growth each quarter. 2. Experience a growth in new customers who are turned into long-term customers. 3. To be recognized as the premier high-end automotive digital marketing agency. Marketing Strategy We will use several different

The Ethics Of The Medical Field - 927 Words

â€Å"Declare the past, diagnose the present, predict the future† – Hippocrates Throughout the history of mankind, the world has witnessed miracles and most of them lie in the medical field. But I know about the persistent hard work and dedication that was spent in order to create that marvel. There is a sense of responsibility and morality endorsed in every medical profession, which is fulfilled with utmost integrity. It might seem very simple, to be a doctor; just go through some books or get into a top notch medical school. But the real fight is against you, to stay motivated at all times, to have the will to become a part of that miracle. People spend all their lives trying to figure out what to do with themselves. I never had doubts about where my life was leading me, since an early age, I had clutched on to the idea of becoming a doctor and working in the U.S.Although I was weak in my studies during high school, but my passion to join the medical profession never faltered. There may have been times that I was let down by others that I may not able to cope up with the aggressive nature of competition in medicine, but it rarely crossed my mind that I would not make it. I was confident and resolute in my decision; I could not shy away from the challenge of my life. I was building myself, my mindset in such a way that every obstacle seemed like a mere step in a staircase, in order to reach for my goals I had to climb one step at a time. I joined the Jinnah Sindh MedicalShow MoreRelatedThe Ethics Of The Medical Field947 Words   |  4 Pagescomplete apathy and empathy towards patients. â€Å"Nothing is more indispensable to ethics and, at the same time, more detrimental to the ethical quality of a decision than an emotion.†[] What are the advantages and disadvantages of an emotional response? Should doctors use emotions? Emotions such as compassion, fear, and anger can be influential factors in making an ethical decision. 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Overview of the three Different Leadership Styles-Free-Samples

Question: Write an essay defining, describing and comparing characteristics, including strengths and weaknesses of 3 leadership styles. Answer: Introduction: Leadership can be defined as the capability of an individual for influencing as well as guiding followers and members of the organization in achieving particular objectives set by the organization. This helps the employees develop a clear vision of the responsibilities expected from them as the leaders guide them by providing them knowledge, enhancing their skills and also supporting them with tools that help them in their development (DeHoogh et al., 2015). This assignment will mainly portray three different styles of leadership. It will also provide comparisons among the different leaderships styles with examples of leaders in the present generations. This will help in better understanding of the different styles properly. Overview of the three different leadership styles; One of the leadership styles that can be mentioned here is the autocratic leadership style. Here, the leaders take all the decisions and give very little scope to the employees for providing their suggestions. Leaders take all the decisions and do not participate in any consultation from the subordinates. The power mainly remains on the top and the subordinates in the bottom can only follow them. Those members who do not follow or agree with this kind of leaders are often punished to keep them in line (Mwenda Wachira, 2015). When any sort of mistakes take place, autocratic leaders try to set examples of the offenders by mainly punishing them in front of other employees. Blame is provided on the individuals even if the entire process of working is faulty without explaining (Iqbal, Anwar Haider, 2015). However, the next form of leadership that can be described is the transformational leadership. This is quite different from the autocratic leadership style, as they do not blame the em ployees in every failure. Rather they are seen to provide inspirational motivation. This involves the leaders in providing a vision of the future to the followers and at the same time motivating them for performing beyond expectations. Another very important feature of this style of leadership is that in this type, intellectual stimulation takes place of the old assumptions, traditions and beliefs by portraying novel and innovative thoughts for better performance from the employees (Banks et al., 2016). Unlike the autocratic leaders who are more concerned with the output rather than the requirements and needs of the employees, the transformational leaders believe in individualized considerations (McCleskey, 2014). The leaders remain highly concerned about the needs of the people and try their best to develop the skills of their followers for better achieving of the goals. Unlike the autocratic leaders, they do not put themselves in the topmost position and provide more importance on what is better for the organizations. This type of leaders provides a clear vision of the future that in turn helps in motivating staff members to perform beyond their expectations (Rouche et al., 2014). Another form of leadership is called the democratic leadership. Democratic leaders on the other hand are mainly seen to rely on different types of group inputs and consensus before they are trying to make a decision. Such leaders are seen to prefer an open discourse between the workforces (Teles, 2015). However, they make sure that although they prefer interacting with all at equal levels, they reserve the final say. This is different from the transformational leaders as the latter bases their leadership in motivating and inspiring people by describing how the different changes would be helpful in benefitting the organization before the transition initiates (Beerbobhm, 2015). Democratic leaders help the employees in different ways by giving them the responsibility, accountability a nd even feedback regarding their performance. This is also different from the autocratic leadership, as unlike autocratic leadership, leaders do not exploit power; rather the democratic leadership believes that relationships are very important in workplace. They place focus on the quality improvement of the different systems and processes rather than on different mistakes conducted by the individual team members. One of the best examples of an autocratic leader is the American entrepreneur called Martha Stewart. She is also a writer and a television personality. She is mainly the founder of the business empire called the Martha Stewart Living Omnimedia (Shein, 2017) . She mainly helps people by guiding them in everyday living like cooking, entertaining, renovating of homes, gardening, holiday planning, pet, crafts and many other forms of healthy living. One of the examples of transformational leaders is Richard Branson. He is a self-made billionaire who has built an empire of 400 companies under the name of the Virgin group. This group includes bridal wear, banks, mobile phones, music, hotel chains, airlines and even pension plans. His company is one of the most recognized and respected brands in the world. One of the examples of democratic leaders is Indra Nooyi. She is the chairperson and CEO of Pepsico since the year 2006 and is still maintaining her position with pride. The Forbes has ran ked her as the thirteenth most powerful women in the world in 2014 (Williams, 2017). All of them are effective leaders although their leadership styles are very different. Martha shows autocratic leadership traits where she is excessively particular as well as demanding form her staff. Although she pays personal attention to every aspect of the business but never provides scope for her employees to participate in decision-making. One of her employee was quoted saying in the interviews that she treats employee as her commodity and never tries to understand the issues faced by them (Shein, 2017). Like a good leader, she has problem solving skills that she uses to operate a successful business and address various challenges that act as barrier in her connecting with her audience. However, she is perfectionists and cannot tolerate an employee who does show such traits of being perfect. She cannot handle any criticisms well from the employees and exhibit an overtly strict behavior to prevent criticisms. She also faces a huge difficulty in understanding others perspectives and is considered to be arrogant and distant from the employees working for her. She b elieves that her way of doing thing is only the right way and is often seen condescending other in every ways. She is very narcissistic and shows the impulsivity trait. However, such traits had helped her in ensuring productivity among employees even though her reinforcements are negative. Richard Branson on the other hand mainly believes that a great leader who is genuinely interested for the employee who works for him. Unlike Martha, who is highly concerned about the profit margin rather than the employees who works for her, Richard is seen to adopt different types of motivational strategies to bring out the best skills of the employees. He motivates people by stating that in order to bring success, employees should develop team-working skills and believe in themselves in whatever things they do. Researchers often describe him as people-oriented as he believes that praising has the power of changing game plans (Williams, 2017). He also believes that of if leaders can successfully promote the employees more than what they expect from the organization, the employees can excel. This is because if the leaders show them that he trusts in them, the employees become more confident in their task that brings out effective outcomes. Unlike Martha he believes in empowering empl oyees who therefore provide the best support in times of change and crisis of the company. Even he is seen to invite the employees and his families to his house parties making them feel respected and accepted by the organization. This is total opposite of the policy that is followed by Martha who uses fear for ensuring proper work. Indra Nooyi is a democratic leader who believes that equal and active participation of the employees would help in meeting the objectives of the organization. She maintains a proper relationship with the employees and even asks for their active participation through requests. She has been seen to write letters to their parents thanking them for their children. Such a gesture makes the employees happy (Saji, 2016). She looks upon all employees as equal participants and never distinguishes between them. Just like democratic leaders, she listens to opinions and considers all these opinions in the developing proper plans. However, she holds the authority to make the final decisions but at the same time tries to satisfy the needs of the employees (Northouse, 2017). However, unlike Branson, she is not seen in motivating employees with inspirational speeches. Rather she believes in empowering employees with equal participation and caring for them. Since, the time she became the CEO of Pepsi Co, important changes have been noticed which are high employee satisfaction, lower employee turnover and improved work conditions. From the entire discussion above, it becomes quite clear that different leaders have their own leadership styles that help the organization reach the zenith of success. Autocratic leader, like Martha Stewart likes keeping powers in her own hand and follows negative reinforcement as the way to manage employee performance. She does not like suggestions from her employees and treat them like commodities. This is completely opposite to that of the leadership style of Richard Branson who follows transformational leadership style. His motivational speeches and inspiring nature ensured him to have an empire of 400 organizations. Again, Indra Nooyi, CEO of PepsiCo is one of the examples of democratic leaders who believes in equal participation of the employees and introduces different ways to increase participation of employees in decision-making. She also solves their concerns and meets their needs. Therefore, different leaders have their own styles that have helped them to achieve success References: Banks, G. C., McCauley, K. D., Gardner, W. L., Guler, C. E. (2016). A meta-analytic review of authentic and transformational leadership: A test for redundancy.The Leadership Quarterly,27(4), 634-652. Beerbohm, E. (2015). Is Democratic Leadership Possible?.American Political Science Review,109(4), 639-652. De Hoogh, A. H., Greer, L. L., Den Hartog, D. N. (2015). Diabolical dictators or capable commanders? An investigation of the differential effects of autocratic leadership on team performance.The Leadership Quarterly,26(5), 687-701. Iqbal, N., Anwar, S., Haider, N. (2015). Effect of leadership style on employee performance.Arabian Journal of Business and Management Review,5(5). McCleskey, J. A. (2014). Situational, transformational, and transactional leadership and leadership development.Journal of Business Studies Quarterly,5(4), 117. Mwenda, L. K. M., Wachira, A. W. (2015). Effects of Leadership Styles on Implementation of Organization Strategic Plans in Small and Medium Enterprises in Nairobi. Northouse, P. G. (2017).Introduction to leadership: Concepts and practice. Sage Publications. Roueche, P. E., Baker III, G. A., Rose, R. R. (2014).Shared vision: Transformational leadership in American community colleges. Rowman Littlefield. Saji, T. G. (2016). Gender bias in corporate leadership: A comparison between indian and global firms.Effective Executive,19(4), 27. Shein, J. B. (2017). Corporate Governance at Martha Stewart Living Omnimedia: Not A Good Thing.Kellogg School of Management Cases, 1-23. Teles, F. (2015). The distinctiveness of democratic political leadership.Political Studies Review,13(1), 22-36. Williams, D. (2017). Richard Branson as a Global Magnate. What to learn from him about Business.